my portfolio
welcome to a collection of my work and passion
campaign management
niagara falls family pride event
type of campaign
event launch + promotion
the client
the niagara falls family pride event is an inclusive event and safe space for individuals and families who are looking for resources, entertainment, and speakers from the lgbtq+ community.
the goals
- launch + promote a new event during covid
- build awareness around the event while ensuring that it remains a safe space
- promote online event attendance responses
my role
- logo design
- setting up digital marketing channels (ie. social media pages, event page, etc.)
- ad campaign management
- social media strategy and management
the outcome
the key performance indicators for this project were:
- online event responses doubled in the second year of this event with the implementation of an ad campaign recommended by me
- in-person attendance tripled during the second year of the event
- nominal community engagement on social media before, during, and post-event
- new community organization partnerships formed
education foundation of niagara
type of campaign
charitable fundraising campaign
the client
the education foundation of niagara is a non-profit that serves over 38,000 students in the district school board of niagara. they provide support through bursaries, programs, and financial aid.
the goals
- maximize on a national campaign: giving tuesday
- create a strategic content plan to engage community and spread awareness of campaign
my role
- campaign research
- content plan development
- content creation/graphic design
- social media strategy and management
the outcome
the key performance indicators for this project were:
- in our second year working together on these campaigns, our organic reach doubled with the help of creative collaborations
- large anonymous donation of $25,000
- online community engagement on campaign-specific social media posts
graphic design
social media
WHEN WORKING WITH SOCIAL MEDIA, I AM ABLE TO BUILD COMMUNITIES FROM THE GROUND UP. IT STARTS WITH AN INITIAL AUDIT OR ENVIRONMENTAL SCAN OF THE SOCIAL MEDIA ACCOUNT(S) AND THEN TARGETING THEIR ONLINE DEMOGRAPHICS. I THEN CREATE A CONTENT PLAN WITH MAIN PILLARS AND THEN IT'S OFF WITH MY EXPERTISE AND STRONG UNDERSTANDING OF BRANDING AND DESIGN TO CREATE THESE BEAUTIFULLY BRANDED FEEDS THAT EDUCATE, PROMOTE, AND ENGAGE THE ONLINE COMMUNITY.
websites
elixir beauty salon + bar
website platform
wordpress
the client
elixir beauty is niagara fall's first beauty salon with an onsite bar.
integrations
- online booking for all services
- e-commerce capabilities
- online booking for course
my role
- mobile-friendly website design
- front end development
collaborations
- i partnered with a wordpress developer
the outcome
the key performance indicators for this project were:
- a beautifully seamless website that is mobile and web friendly
- easy booking service and online store for customers at a fraction of price that the client was expecting
- owner of website able to easily add new products to online store and manage booking software
pavro recruitment services
website platform
wordpress
the client
pavro recruitment is a recruitment firm serving the toronto and niagara areas.
integrations
- online job board
- application integration
my role
- mobile-friendly website design
- full website development
- basic branding: logo, typography, colour palette
collaborations
- none
the outcome
the key performance indicators for this project were:
- a beautifully seamless website that is mobile and web friendly
- easy and clear job board with application acceptance abilities
- owner of website able to add new job vacancies and manage applications
beniamino meats
website platform
wordpress
the client
beniamino meats is a butcher shop in niagara falls that serve the finest meats and family recipes.
integrations
- online catalogue
- live social media feed
my role
- mobile-friendly website design
- full website development
collaborations
- none
the outcome
the key performance indicators for this project were:
- a beautifully seamless website that is mobile and web friendly
- ability to view their online catalogue
- integrated instagram feed
gabrielle griffith
website platform
wordpress
the client
gabrielle griffith is a full-spectrum doula, educator, and speaker. they provide services in southern ontario and remotely.
integrations
- online calendar booking
- live social media feed
my role
- mobile-friendly website design
- full website development
- branding: logo, colour palette, typography, custom backgrounds/graphics
collaborations
- none
the outcome
the key performance indicators for this project were:
- a beautifully seamless website that is mobile and web friendly
- integrated booking to their calendly account
- live instagram feed
